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December 9, 2007
A hammer, displayed in the plate-glass window of a local hardware store, dressed in holiday finery, hopes to transform mere passersby into shoppers and then convert them into buyers, if not of the actual hammer on display then at least one of its family, huddled inside the store.

Jewelry stores, clothing stores, department stores. These all showcase wares that are obvious hits. Although the dressed-up windows in which they are displayed certainly add to the appeal, they do not transform the items from mere utilitarianism into luxury. But the hammer, the humidifier, the dustpan? This is their time to shine!