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April 5, 2007
Today I was in the grocery store looking for Dutch-processed cocoa. None of the packages had “DUTCH PROCESSED!” written clearly on the front, so I had to read the back. Here’s the quality assurance, the guarantee of satisfaction, the blurb about antioxidants in cocoa, recipes involving cocoa, the life story of the guy who started the company...

I wasn’t about to read through all this stuff, so (in my mind) I pressed Ctrl-F ... Ctrl-F ... hey, why isn’t this working?

Either someone needs to write a Firefox extension for real life or I need to spend less time on the Internet.