January 21, 2015
We spoke for an hour and a half about what makes an event successful as a means of making the store successful. Main point was youth. An old face like mine can't pull off anything that 30 somethings might be interested in. We thought that an intern was the answer. Give intern the assignment to make something happen by spring. Put her/him in charge social media, finding a musician, marketing, etc. Intern would work for the grade and the experience. I would contribute an incentive payment. The intern would shoulder the responsibility of the event's success. I love that.