August 21, 2013
This morning I noticed that the "flagship" Fairway at 74th and Broadway now has the same green awnings it's been using for all the new branches of the store popping up around the city. The color, which I call "golf course green", coupled with the chunky lettering, make it look like a suburban oasis. This is the Upper West Side, damn it, not the Zoloft Meadows Shopping Center. The old blue awnings made me happy every time I passed. Just one more way my neighborhood is turning, like much of the city, into a big fucking mall. Feh, Fairway. Fehway.