March 8, 2010
Underneath scaffolding somewhere in the mid-40s just above Times Square, the clothing displayed in the two plate glass windows of the new little store boast prices so exceedingly reasonable that even a Midwestern tourist weaned on JCPenney wouldn’t suffer sticker shock. Fringed banners in primary colors look like eyelashes above the windows and mylar balloons tied to the scaffold’s support beams do their best to appear more festive than garish. I admire the store for its earnest attempt to welcome itself to the neighborhood. Nobody enters the doors above which GRAND OPENING hangs. I want to cry for the misnomer.