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January 19, 2010
Duane Reade is a 50-year-old drugstore chain in NYC even more ubiquitous than Starbucks, notorious for poor, often surly service. Its blue and red logo, perhaps the most recognized in the city (the shopping bags have even acquired some sort of iconic status, as you can read here -- http://tinyurl.com/yf83w8r), is being phased out in favor of a more contemporary black, white, and purple logo. I'm resistant to the new color scheme and this attempt to upgrade the store's image. Some things should just be allowed to retain their familiar dowdiness. This is like trying to spruce up Susan Boyle.